March for
Endangered Sports
Idea Description:
The Olympics is one of the biggest festivals in the globe but, ironically, one of the most harmful festivals to the globe, which poses a significant threat to the future of sports.
Animal-lovers make movements to protect endangered animals. Why don’t sports-lovers do the same for endangered sports?
So Nike is starting a movement to let the sports fans know that the sports they love are endangered, and bring them to join the March for Endangered Sports in Paris where the biggest sports event opens.
작품설명:
올림픽은 전 세계에서 가장 큰 스포츠 이벤트 입니다. 그리고 가장 많은 쓰레기 배출을 하는 이벤트이기도 합니다.
그래서 나이키는 쓰레기 배출을 막지못하면 스포츠도 없어질것이다라는 가정하에, 올림픽 선수들과 관객들을 참여시켜 쓰레기를 줍는 플로깅 무브먼트를 만듭니다.
Here are some highlights from the case study video.
공모전 우승작 하이라이트.
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Yul Han
Art Director Intern / Martin Agency
https://www.yulhan.com/
Awards
Clio Awards
Bronze - Experience/Activation
Finalist - Integrated
New York Festivals
Bronze - Positive World Impact