Fanta
Refresh Label
Idea Description:
One thing gamers want to avoid is getting their hands greased. Why? Because it affects their performance. So, we created a new label on Fanta bottles that uses cloth material to remove grease from their hands.
작품설명:
게이머들이 왜 손에 기름이 묻는것을 싫어하냐고요? 손이 미끄러우면 게임을 제대로 할 수가 없어서 입니다. 판타는 그것을 해결하기 위해 옷감으로 라벨을 런칭하여 마실때마다 손을 닦을 수 있도록 새로운 제품을 출시합니다.
캠페인을 완성시킨 다양한 요소를 확인하세요.
Here are some highlights from the case study video.
meet the team:
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Jeemin Son
Art Diector
( website ) -
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Yul Han
Art Director
https://www.yulhan.com -
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Jiho Yoo
Art Director
( website ) -
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Bada Kang
Art Director
( Website ) -
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Jamin Kim
Planner
www.jamin.kim -
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Sebee Lee
Art Director
( website ) -
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Sungmin Lee
Art Director
( website ) -
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Gyueun Lee
Planner
( website ) -
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Jaeyun Kwon
Planner
( website ) -
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Soyoung Choi
Planner
( website ) -
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Chongjin Song
Planner
( website ) -
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Eunwoo Kim
Art Director
( website ) -
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Cheyoung Moon
Art Director
( website )
Awards:
One Show
Gold - One Show
Busan Ad Stars
Crystal - 2020 Ad Stars : Data Technology
Credit:
Art Directors:
Cheyoung Moon
Yul Han
Jiho Yoo
Bada Kang
Jamin Kim
Sanghun Lee
Sebee Lee
sungmin Lee
Yunseo Lee
Planners:
Jeemin Son
Gyueun Lee
Jaeyun Kwon
Soyoung Choi
changjin Song
Eunwoo Kim
Jeongmin Park
Wonju Lee
Yejin Cho
Designers:
Daeun Jo